Services, agencies, manufacturing

CRM for
B2B sales and services

Leads from your website and WhatsApp, deals by stage, documents from templates and team tasks in one program.

30 days free, no card required. All modules are available during the trial.

  • Website leads
  • Contracts from a template
  • Approvals
SotaCRM deal board with demo data: leads from a lead form and from WhatsApp at the “New request”, “In progress” and “Invoice sent” stages, each deal with an amount and an owner
Demo data

SotaCRM · Deals

SotaCRM deal board with demo data: leads from a lead form and from WhatsApp at the “New request”, “In progress” and “Invoice sent” stages, each deal with an amount and an owner

Scroll the screenshot sideways and down

In brief

SotaCRM is a CRM for agencies, service companies, manufacturers with a sales department and other B2B companies in Kazakhstan. Website leads arrive in the CRM with their source, deals move through your stages, invoices and contracts are built from Word templates, and the team sees tasks and approvals. The Pro plan at 39 900 ₸ per month covers up to 30 users, with the Lead forms and Documents modules included in the price (prices as of 4 October 2026).

per month: Pro for up to 30 users, Lead forms and Documents included
39 900 ₸
per month: Start and both modules for up to 10 users
18 700 ₸
of custom fields, no limit on the number of fields
22 types
per hour of custom development, if something is missing
12 000 ₸

Sound familiar

An ordinary week in a sales department

Leads come from everywhere, contracts live in folders, approvals in chats.

  • Friday, 19:40

    A website form arrived by email in the evening and was opened on Monday.

    In SotaCRM

    The form creates a lead in the CRM right away, and you see where the customer came from.

  • Tuesday, 11:00

    Company details are retyped into the contract by hand, and the number is taken from the last file.

    In SotaCRM

    The CRM fills your Word template with deal data and numbers it in sequence.

  • Wednesday, 16:20

    A discount is approved in a chat, and the answer of the head of sales gets lost among other messages.

    In SotaCRM

    A business process sends the discount to the head of sales and waits for their decision.

How SotaCRM handles it

Every deal at its stage

Every lead has an owner, a deadline and a next step.

SotaCRM · Automation
Business process diagram in the SotaCRM editor with demo data: a condition with “yes” and “no” branches, approval by the head of the team, parallel tasks and waiting for payment
  1. Branches for “yes” and “no”
  2. The head of the team approves
  3. Tasks run in parallel
  4. Waits for payment and moves on
Demo data

SotaCRM · Automation

Business process diagram in the SotaCRM editor with demo data: a condition with “yes” and “no” branches, approval by the head of the team, parallel tasks and waiting for payment

Scroll the screenshot sideways and down

  • Approval inside the CRM

    On Start and above, a business process sends a discount or a contract to the head of the team and waits for the answer.

  • Companies and contact persons

    A company has its own record with company details and contacts, and a deal has line items, discounts and VAT.

  • Tasks and projects

    Every task has a deadline and an owner. Only its members see a private project.

Automation and business processes

  • Website leads with their source

    A form on your website creates a lead in the CRM right away, marked with where the customer came from.

    The Lead forms module
  • Invoices and contracts from a template

    The Documents module fills your Word template with deal data and numbers it in sequence.

    The Documents module
  • Connection to your programs

    API on Pro and above, webhooks on Start and above. Connecting other programs needs a developer.

    Connections to programs

Example

A website lead, a document from a template

The customer submitted a form, and the lead card already holds a numbered document.

Document for a website lead

  1. Lead forms

    The customer submits the form

    A lead appears in the CRM with contacts and source.

  2. Automation

    The automation runs

    The CRM builds a document from your template as soon as a new lead appears.

  3. Documents

    The document in the lead card

    The CRM fills your template with the lead data and adds a document number.

What you need: the Lead forms and Documents modules, a Word template for the lead and an automation that builds the document for a new lead.

Task for a new lead

  1. Lead forms

    A lead comes in

    The form creates a lead in the CRM with the fields filled in and the source.

  2. AI assistant

    Ask the assistant

    For example: “Find the new lead and create a task for the person in charge.”

  3. AI assistant

    The task appears in the CRM

    The assistant creates it with a deadline and can ask for confirmation before making a change.

What you need: the Lead forms module, AI credits and the employee's access to leads and tasks. The assistant starts work at an employee's request.

Ready-made set

What a service company should connect

A plan for the whole team. Lead forms and Documents can come included with Pro.

  • Team of up to 10 people

    • Start plan: 12 900 ₸
    • Lead forms: 2 900 ₸
    • Documents: 2 900 ₸

    Total18 700 ₸per month

  • Company of up to 30 people

    • Pro plan: 39 900 ₸
    • Lead forms and Documents included in the price
    • API for connecting programs

    Total39 900 ₸per month

  • Company of 45 people

    • Business plan: 89 900 ₸
    • All five modules included
    • Audit log

    Total89 900 ₸per month

  • 55 people and 10 WhatsApp numbers

    • Business plan: 89 900 ₸
    • 5 users beyond 50: 7 500 ₸
    • 2 WhatsApp numbers: 9 800 ₸

    Total107 200 ₸per month

Prices as of 4 October 2026, in tenge, not subject to VAT. Any module can be tried free for 14 days on a paid plan.

Implementation and custom development

We set up the CRM for your departments

Price and timeline are known before work starts.

  • Standard implementation, up to 30 people

    119 900 ₸7–10 business days

    For an agency or a company with sales and service: up to 3 pipelines, an AI agent, 2 templates in the Documents module, role-based training.

    Not included: business processes with approvals and connections to external programs.

  • Business implementation, up to 50 people

    219 900 ₸15–20 business days

    For manufacturers with a sales department: up to 6 pipelines, up to 25 automations with approvals, one connection of your choice.

  • Custom development

    12 000 ₸per hour, from 4 hours

    We build what the CRM does not have: a report, your own record type or a connection to your program. 30-day warranty on bugs.

Services and prices

Free trial

Build your sales pipeline

All modules are available during the trial, including Lead forms and Documents. Put a form on your website and connect a WhatsApp number.

Try for freeAsk a question

30 days free, no card required

Questions

Questions from B2B companies

Yes, as custom development to an estimate. You add custom fields yourself: 22 types, no limit on the number. We build a new record type at 12 000 ₸ per hour, with a minimum order of 4 hours.

With a business process. It sends a request to the head of the team, waits for the answer and continues along the “yes” or “no” branch. Business processes work on Start and above, with no limit on their number.

Yes. The Lead forms module provides lead forms for your website. API is available on Pro and above and webhooks on Start and above, and a developer sets them up. A connection to a program with no ready-made integration is built to an estimate, from 119 900 ₸.

Yes, on the Business plan. The audit log shows who did what and when in the CRM.

Word (.docx). The Documents module takes your template, fills in the deal data and adds a sequential number. The module costs 2 900 ₸ per month.

Didn't find an answer?

Tell us what your company does, and we will suggest a plan and modules.

Business days, 9:00–18:00 Astana time

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